Dec 3, 2022
"I don't want to live in a world of strip malls. We have to find a solution for having diversified businesses in our economy aligned with human self-interest. And human self-interest is owning your own small businesses and investing in them because there's a monetary component that makes sense," - Codie Sanchez
Do you want to go to a Starbucks every day? Or shop at a big box store ALL the time?
In this age of bigger is better and convenience is king, we've lost the ability to build better communities through investing locally.
In the coming years, the largest generation, the baby boomers, will be leaving their small, mom-and-pop businesses behind to move into retirement, creating the greatest wealth transfer since the industrial revolution.
So how can investors navigate this opportunity in a way that pays great dividends?
Codie Sanchez is the Founder and CEO of Contrarian Thinking, with over 1.5+ million subscribers and the Co-Founder of Unconventional Acquisitions focused on small business acquisitions. Her 15-year background in Finance includes leadership positions at Goldman Sachs, State Street, and Vanguard. She was listed as a Top 25 Most Innovative Leader in Cannabis and a Top Female Investor by Forbes.
On this episode of The Wiggin Sessions, Codie joins me to discuss her journey from Finance to investing in neighborhood-level mom-and-pop businesses and why she started Contrarian Thinking.
We discuss how to become an owner of a business you are currently working in and why local matters now more than ever.
Listen in for Codie's insight into what to consider when considering M&A in your neighborhood and the questions to ask to determine which business investments are right for you. Plus, how you can become a contrarian thinker today and start earning passive income to achieve financial freedom with the guidance of Codie Sanchez.
Key Takeaways
Codie shares her background in Finance
Why business terms are her love language
How her love of words plays into who she is
Why taking things local matters now more than ever
Why she pushes entrepreneurship for people to become owners rather than renters
The idea behind Contrarian Thinking and why being a contrarian is vital in this era
The methods Codie and her team employ to help people figure out their next financial move
Why you should be negotiating more than your next raise or more vacation time during your next employee review
Why she sees money as the freedom to be the architect of your life
Her advice for people looking to buy their first business
How to determine which business is right for you to invest in
The questions she asks when she is trying to determine if a deal is for her
Why she doesn't think there will be a recession
The deals that Corie is excited about right now
Be sure to follow The Wiggin Sessions on your socials. You can find me on—